Shout! Factory Celebrates TRANSFORMERS 30th Anniversary

[JeffSaylor]

"30 Years In 3 Days": BotCon Live Stream Event Starting This Friday...

Since 1984, the thrills of the TRANSFORMERS saga, the action of epic battles between the Autobots and the Decepticons, and the memorable Robots In Disguise characters continue to spark the imagination of millions worldwide. The Transformers brand is a global pop-culture phenomenon, bringing entertainment and excitement to kids and fans through countless collectible toys, animated series, films, comic books, video games and a convention dedicated to Transformers collectors.

In honor of the year-long celebration of the Transformers 30th Anniversary, Shout! Factory, in collaboration with Hasbro Studios, salutes the beloved Transformers franchise by broadcasting from the floor of BotCon and by placing emphasis behind its uniquely diverse home entertainment offerings of Transformers animated series (spanning 1984 – 2013). As part of the "THRILLING 30" festivities, the multi-faceted campaign from Shout! Factory includes Transformers 30th Anniversary branded product highlights, gift-with-purchase ecommerce opportunities, special digital live stream event "30 YEARS IN 3 DAYS –SHOUT! FACTORY LIVE AT BOTCON 2014 – featuring Transformers series marathon with special coverage from BotCon 2014 – and many more surprises to further engage fans and collectors.

For continuing updates on the TRANSFORMERS 30th Anniversary celebration from Shout! Factory, subscribe to the list at tf30years.com and follow on Twitter @ShoutFactory, hashtag #BotCon2014.


TRANSFORMERS ANIMATED SERIES HOME ENTERTAINMENT PRODUCT HIGHLIGHTS INCLUDE:

• TRANSFORMERS: The Complete Series (Generational 1)
• TRANSFORMERS: BEAST WARS
• TRANSFORMERS THE JAPANESE COLLECTION
• TRANSFORMERS ARMADA: THE COMPLETE SERIES
• TRANSFORMERS ENERGON: THE COMPLETE SERIES
• TRANSFORMERS CYBERTRON: THE COMPLETE SERIES
• TRANSFORMERS ANIMATED: THE COMPLETE SERIES
• TRANSFORMERS PRIME Seasons One, Two and Three
• TRANSFORMERS PRIME: DARKNESS RISING
• TRANSFORMERS PRIME: ONE SHALL STAND
• TRANSFORMERS PRIME: ULTIMATE BUMBLEBEE
• TRANSFORMERS PRIME: BEAST HUNTERS – PREDACONS RISING
• TRANSFORMERS RESCUE BOTS: GRIFFIN ROCK RESCUE
• TRANSFORMERS RESCUE BOTS: ENERGIZE
• TRANSFORMERS RESCUE BOTS: HEROES ON THE SCENE

GIFT-WITH-PURCHASE OPPORTUNITY: Available while supplies last, receive a limited-edition 18”x24” collector’s poster with any purchase of TRANSFORMERS animated series home entertainment products from ShoutFactory.com


“30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014” DIGITAL LIVE STREAM EVENT: A three-day digital live stream takeover featuring marathon of TRANSFORMERS series episodes, exclusive digital segments and highlights from BotCon 2014. Viewers can tune in to this special marathon event on Friday, June 20 through Sunday, June 22, exclusively on Transformers 2014 and Shout! Factory’s YouTube channel (Shout! Factory - YouTube).

The live stream will originate from the BotCon floor at the Pasadena Convention Center. Viewers and fans are encouraged to share their passion for the TRANSFORMERS via Twitter using the hashtag #TF30years, #BotCon2014 and @shoutfactory.

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