By the third day of Toy Fair New York we’re usually looking for something cute, and Aurora certainly fit the bill with tons of fun plush items in various collections. Their biggest thing for collectors is tokidoki, which they acquired in 2017. On hand this year were new blind bag keychain plushes, the new Sea Punk character in the usual assortment of colors/decos, plush constellation-inspired characters, summertime ice cream, and more. Scroll down to see those in our photo gallery.

Also at the booth were tons of other items including YooHoo, Dr. Seuss, True and the Rainbow Kingdom, and much more!

-Scott Rubin

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To buy action figures, take a look at Hobby Link Japan,,,, and