Herobuilders.com, the creator and industry leader in custom action figures, has developed a unique app that enables users to make a custom action figure of themselves right on their iPhone. The free HeroBuilders app is available for download HERE through the App Store.

Users simply snap a selfie, choose an outfit and accessory and just like that – become a real-life Action Figure that will later be shipped out to them for all to enjoy!

If users don’t like the selection of outfits, they can send HeroBuilders images of their own custom outfit that will be handmade for them.  Customers can also add a voice chip and send images of any tattoos or body markings for an even more realistic version of themselves.

A generic action figure can also be created by choosing from a selection of in stock faces, outfits and assorted accessories.

Visit Apple’s App Store to download the free HeroBuilders app and start customizing your own figure on your iPhone today.

Since its start in 2001, HeroBuilders has been the largest and most respected maker of custom action figures and personalized action figures in the USA.  Their customers have included:

  • Netflix (for the hit series, Orange Is The New Black),
  • Sci-Fi TV (for the show, Who Wants to be a Superhero?),
  • VH1 (for the show, This is Hot 97),
  • Nickelodeon (for the shows, Henry Danger and The Thundermans),

Some other notable national programs that Herobuilders’ action figures have appeared on include: The Ellen DeGeneres Show, CSI: NY, Fox News, CNBC, and CNN.


This app is unique to the industry and first to market but not unique to Emil Vicale and team.  In 2004, before the advent of the iPhone, vicale.com was the first on-demand, build-a-product site – the app before the app!

A leader in the field of 3D and 3D printing, Emil Vicale and Herobuilders was featured in the widely-used “Marketing Research” college textbook from McGraw-Hill and in 2012, won the MIT Top 500 Mass Customization Companies for the app before apps vicale.com.