TF14: The Bridge Direct C3 Construction
WWE And NBA Superstars Join Construction Toy Craze...
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The construction toy market has exploded over the last few years, and no longer is there only one company putting out high quality and fun toys. The latest to get in the game is the Bridge Direct, probably best known for its line of Hobbit action figures. At New York Toy Fair we got to see the vast amount of product that's coming down the line in their C3 Construction brand for mega properties NBA and WWE! Starting with basketball, Bridge is coming out with several different tiers of products with blind bagged mini figures and small and large building sets. Locker Sets capture your favorite players with a section of their locker room that's specific with team and name branding. The larger One on One sets pit two players against each other with a section of court, while the massive MVP Edition Full Court Set brings exactly what's in the name!
In the other C3 Construction line the Bridge Direct is bringing kids the entire World of WWE! Really capturing the larger than life personalities of World Wrestling Entertainment, the C3 collection will be all encompassing with many different tiers of construction sets that represent everything from the ring and arenas to themed playets like the Undertaker's Destruction Dungeon. Unlike the NBA line Bridge is not planning on blind bag packs, so all figures will be available exclusively in sets. Small one-figure packs include Kofi Kingston's Ladder Match, Undertaker's Entrance, Damien Sandow's School of Hard Knocks, Santino Marella's Cobra Cage, and High Flyin' Sin Cara. Then the sky's the limit with larger sets like Train 'N Rumble with Sheamus and Rey Mysterio, Destruction Dungeon with Kane and Undertaker, SmackDown Hauler Set with CM Punk and The Rock, and the StackDown Ring with John Cena, The Miz, and Referee! The C3 line will be featured in TV commercials during WWE events, and Bridge is going to continue supporting the brand with other items like plush figures and Fighting Fists.