Launching October 1st with CARS 2 characters...
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Disney announces AppMATes Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat.
Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile and featuring patent-pending technology, the AppMATes toy line features miniature Disney·Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 AppMATes app from the iTunes app store, place your favorite AppMATes toy character on the screen and play.
Created in collaboration with Spin Master, Disney AppMATes toys launch October 1 at national retailers, Apple Store, Apple Store online, Disney Store and DisneyStore.com with vehicle two-packs (SRP $19.99) featuring four characters including Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters - Francesco Bernoulli and Shu Todoroki - will launch in November and be available exclusively through Apple Store and Apple Store online.
Source: Edited Disney PR