First time at the convention...

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For the first time ever, Hasbro will be attending New York Comic Con at the Javits Convention Center in New York City from October 13-16. Hasbro will have a significant booth presence featuring current and upcoming products from its Transformers, GI Joe, Jem and the Holograms and Kre-O brands, as well as Beyblade, Marvel and Star Wars. Additionally, Hasbro will host panels for several of its properties and action figure lines as well as offer for sale several special edition products made for New York Comic Con convention goers.

In addition to its booth exhibition during the main convention, Hasbro will be the title sponsor of New York Comic Con's NYCC Kids! taking place on Sunday, October 16. Within NYCC Kids!, Hasbro will host the National Beyblade Championship where semi-finalists from around the country will battle in head-to-head competition to be crowned the Beyblade U.S. Champion. The Beyblade National Championship winner will be awarded travel to the Beyblade World Championship, in Toronto, Canada in March 2012.

Source: Edited Hasbro PR