Company Continues as Power Rangers Master Toy Licensee
Multi-year deal reunites Bandai America with original Power Rangers developer...
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Bandai America announced today that it will continue as master toy licensee for the Power Rangers. Under the deal with Saban Brands, a new subsidiary of Saban Capital Group, Inc., Bandai America will continue its nearly twenty year tradition of developing action figures, playsets, role play items and more for the Power Rangers brand worldwide. The partnership comes on the heels of the announcement that the worldwide brand rights have returned to original franchise developer, Haim Saban.
In addition to Bandai America developing and manufacturing new toys for the American market, Bandai Europe will also continue to produce and distribute the Power Rangers toy line across the continent. The toy lines will complement the re-imagined Power Rangers television series with new episodes set to air on Nickelodeon starting in 2011. Further, as part of the agreement, D3Publisher of America, Inc., developer and publisher of interactive entertainment software, will produce video games for the Power Rangers brand.
"Bandai America is committed to developing innovative toys that will reignite the Power Rangers brand as it embarks upon its third decade of pop culture dominance," said Masayuki Matsuo, chairman and chief executive officer, Bandai America Incorporated. "The renewal of the Bandai and Saban collaboration will spark new fans and bolster longtime fan loyalty by delivering quality entertainment and create imaginative, modern play experiences."
"It is only natural that as Power Rangers return to its original home with Saban, the toy license remains with Bandai America, creators of inspired, inventive toys for the brand since its inception," said Elie Dekel, managing director and head of Saban Brands. "We are confident this reignited partnership will produce continued success and introduce the Power Rangers to a new generation of kids."
Source: Edited Bandai PR
Re: Company Continues as Power Rangers Master Toy Licensee
Bandai, I want 7" scale articulated figs focusing mainly on the villains and other cool non-Ranger characters on the show.
Enough with the crappy mini-figs and endless Ranger variations already!