Mattel Extends DC Comics License

[JeffSaylor]

15 Years And Still Going Strong...

Warner Bros. Consumer Products, with DC Entertainment, announced today that it has once again extended its successful relationship with leading worldwide toy manufacturer, Mattel. The new multi-year agreement grants Mattel rights to continue as master toy licensee for the entire universe of DC Comics characters. The deal continues Mattel’s support of the universe of DC Comics characters across its entire portfolio of core brands, including Hot Wheels, Matchbox, Barbie, Mattel Games and Fisher-Price. Mattel has had the DC license for 15 years now.

In addition to the rights to utilize existing DC Comics characters and existing content, the extension includes Mattel’s rights to produce toys based on future DC Comics films, animation and television projects that are developed and produced during the term of the agreement. Mattel is set to develop toy lines for two of Warner Bros.’ theatrical releases in summer 2016, including Batman v Superman: Dawn of Justice, and the recently announced Justice League film, to follow.


Source: Edited WB PR

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[S'laargorath]

This means nothing to me unless they plan on reviving the 6" DC Classics line (which I loved)