In celebration of the brand’s 40th anniversary this year, PLAYMOBIL has dispatched a PLAYMOBIL figure to embark on international sightseeing adventures as part of the “PLAYMOBIL Around the World” campaign. This special anniversary program engages fans and collectors worldwide as they host the Tim the Traveler figure, showing him around and photographing him as he discovers exciting sights in their home town or country.
The participants of this campaign are mainly members of the PLAYMOBIL Collectors Club (PCC) – an international online community for adult PLAYMOBIL enthusiasts. Approximately 150 PCC members volunteered to host the little backpacker during the brand’s anniversary year. Both the toy figure and a digital camera provided by PLAYMOBIL are used by fans for a short period of time before they are passed along to the next fan volunteer, allowing Tim to visit as many places as possible.
PLAYMOBIL will host all fan-submitted pictures of Tim on a public map found on the brand’s Anniversary microsite, as well as on the PLAYMOBIL Collectors Club site, which allows fans of all ages to follow the little plastic figure on his exciting trip around the world.
The first to welcome the Tim the Traveler figure in the United States was Floridian Richard Silvano, a PLAYMOBIL collector for over 35 years and an initiator of the PCC.
Tim’s next stop will be Decatur, Georgia, followed destinations in New Jersey, New York, Massachusetts, Illinois, California, and more. After traveling the USA, the PLAYMOBIL backpacker will continue his North American tour in Canada, always willing to share his iconic smile with everyone he meets.
Source: Edited PLAYMOBIL PR
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