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This year at San Diego Comic-Con Mattel took a break from the usual Masters of the Universe themed booth for a more egalitarian distribution of its licenses. In the front and center spot was a surprise to some, a sweet display for their Max Steel toy line, with a giant version of the hero! Surrounding it was a series of display cases showing off the Max Steel toy line including 6 inch deluxe figures, two-figure Battle Packs, the Turbo Strength Max Steel, the roleplay Steel & Sword set, Basic Vehicles, Turbo Battlers, and much more.
-Scott Rubin