It appears Hello Kitty is having a bit of an identity crisis lately. Following the announcement earlier this month of Sanrio's cute cat pairing with Ugly Doll (see our story HERE), news comes out of the Licensing Expo that the global brand is teaming up with DC Comics. The brand collaboration was made between Warner Bros. Consumer Products, DC Entertainment and Sanrio.
Set to debut in 2014, the dressed up Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products. The character will appear dress as the likes of Wonder Woman, Superman and Batman.
Source: Licensing.biz
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