Mojang, developer and publisher of the global video game sensation, Minecraft, has appointed Jazwares as a global partner for toys and electronics.
Building from the core pillars of the brand, the worldwide agreement will pave the way for a full line of Minecraft action figures, plush, and paper craft items for immediate development. Products will be available for holiday 2013 sales at major retailers nationwide.
“Minecraft is one of the hottest brands on the planet right now.” said Laura Zebersky, Executive Vice President of Global Sales, Jazwares. “The world is playing the game and engaging in its remarkably compelling modes. The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”
Echoing Zebersky’s excitement, Mojang CEO, Carl Manneh stated, “We are excited by our new partnership with Jazwares. This partnership will help give our community a new way to interact with the game they love.”
Source: licensing.org. Thanks to Reddan Cristian for the heads up!
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