Uglydoll x The Wizard of Oz

[JeffSaylor]

New Collaboration Announced...

Uglydoll is on a roll with new licenses this week. Their latest is a co-branded collaboration with Warner Bros. Consumer Products to create plush based on The Wizard of Oz.

"Uglydoll is honored to collaborate with such an iconic brand during its 75th anniversary celebration. The Wizard of Oz has been a family favorite of ours for years," said Drew Matilsky, Pretty Ugly's Managing Partner.

"Coming off our successful launch of UGLYDOLL x DC Comics Super Heroes figures and plush, we're excited to expand our partnership to mix classic and cool with the all-new UGLYDOLL The Wizard of Oz collection," said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.

GUND, a division of Enesco, will offer a diverse range of colorful and collectible co-branded plush based on The Wizard of Oz and UGLYDOLL characters, including Moxy as Dorothy, Wage as Tin Man, Babo as Cowardly Lion, Jeero as Scarecrow, and OX as Wicked Witch of the West. The series of plush dolls will be previewed at the 2014 Las Vegas Licensing Expo and launching at retail early fall.

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