Warner Bros. opened their doors early to the press, allowing a peak at what they will be showing off to the public tomorrow at Play Fair. Batman v Superman: Dawn of Justice was the main attraction, with product from numerous companies on display, including LEGO and new building sets, JADA Toys and their die-cast figures, and Mattel with action figures and role-play items. Many of these items are now in stores. The Batmobile from the movie, only two made for the film, was also shown and looked awesome.
Mattel's DC Super Hero Girls also made their presence known, the extensive girl-aimed brand launching in a big way this March. Target stores will be the place to get these fun dolls - both in a smaller action figure format and larger scale - exclusively from March to June. After that, DC Super Hero Girls will hit globally. The line will also be supported be cute apparel, as well as 3 minute web-episodes. Mattel has big plans for this adventurous girl's series.
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