Today, Build-A-Bear Workshop (buildabear.com) launched a new Transformers collection that includes a Make-Your-Own Transformers Optimus Prime Bear and a Make-Your-Own Transformers Bumblebee Bear, as well as related costumes, accessories and sounds, based on the popular Transformers franchise. The collection, launching ahead of the premiere of Transformers: The Last Knight on June 23, marks the first time Transformers furry friends and accessories have been offered at Build-A-Bear Workshop.

The Make-Your-Own Optimus Prime Bear and Make-Your-Own Bumblebee Bear are equipped with an exciting new product feature that allows Guests to change the Transformers from Bear to Bot with a simple flip of the bear’s face! Both furry friends also have jointed arms to create the ultimate robot pose! Each suggly plush retails for $32 plus tax.

Transformers furry friends, outfits and accessories are available in U.S., Canada and U.K. Build-A-Bear Workshop stores, as well as buildabear.com and buildabear.co.uk, beginning today.

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