In a deal brokered by leading global brand extension agency Beanstalk, Dynamite Entertainment is expanding its line of video game tie-in products with the acquisition Microsoft’s Xbox One franchise, Killer Instinct.
Resurrected as a launch title for the Xbox One in 2013, Killer Instinct is a fighting game which first saw an expansion into comic book storytelling alongside the release of the original game in 1994. Now, Dynamite Entertainment and Microsoft announce the game’s return to comics in 2017.
“We are thrilled to enter into a partnership with Microsoft Studios with Killer Instinct,” says Nick Barrucci, Dynamite CEO and Publisher. “As we continue to expand our line of video game tie-in titles, Killer Instinct is a perfect choice with great characters to explore and expand upon. The comics will be the beginning of a publishing program, which we will announce more details around soon! I think fans will be very pleased with what we have coming.”
Look for further details on Dynamite Entertainment’s Killer Instinct publishing program to be announced in the coming months, with the comic series making its debut in the latter half of 2017.
Source: Edited Dynamite PR
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