LEGO is introducing a new collectible play experience for 2017 called LEGO BrickHeadz that allows builders to create, collect and display versions of iconic characters and superheroes out of classic LEGO bricks and elements.

To celebrate this new offering, “limited edition” and “one run only” LEGO BrickHeadz building sets – each containing two buildable superhero characters -designed exclusively for San Diego Comic-Con 2016 attendees will be available for purchase. They’ll include:

  • LEGO BrickHeadz: DC Comics building sets – each containing two collectible characters composed entirely out of classic LEGO bricks and elements – will include characters Batman and The Joker,and Superman and Wonder Woman.
  • LEGO BrickHeadz: MARVEL building sets – each containing two collectible characters composed entirely out of classic LEGO bricks and elements – will include Black Panther and Dr. Strange, and Captain America and Iron Man.

As with previous SDCC exclusives, the sets will only be sold at LEGO’s booth #2829 and will not be offered to any retailer at any other time.

Additional details on how to purchase:

  • While purchase and fulfillment of exclusive LEGO BrickHeadz sets will take place in LEGO booth #2829, attendees must first visit the Pavilion Terrace to participate in a random drawing to qualify to buy, beginning as early as 7 am daily. Each of the four exclusive retail sets will be sold on separate days of the show, with a limit of one set per attendee per day. Tickets to purchase must be redeemed on the same day or purchase is forfeited.
  • Schedule for retail exclusives:
    – July 21st-Batman and The Joker
    – July 22st Black Panther and Dr. Strange
    – July 23nd Superman and Wonder Woman
    – July 24th– Captain America and Iron Man
  • Price at SDCC will be $40
  • Fans who are not attending SDCC have a chance to win one of the exclusives via Twitter by following @LEGO_Group and the hashtag #LEGOSDCC.

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