Tokidoki Partners With KARL LAGERFELD

[JeffSaylor]

Brand Launches Limited Edition Figure In The US...

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Tokidoki, the global pop culture brand, introduces its newest look-alike KARL LAGERFELD statuette to the tokidoki x KARL LAGERFELD collection. Coined “Mr. Choupette,” this limited-edition figurine features Mr. Lagerfeld and his beloved cat, Choupette. The partnership also includes an apparel and accessory collection debuting exclusively at NET-A-PORTER.COM.

Choupette joins the previously released Lagerfeld figurines; Mr. Jeans and Mr. Black, however this is the first time his pet has been included in the coveted tokidoki collectables.

Also for the first time is a tokidoki x KARL LAGERFELD apparel and accessories collection set to debut exclusively at NET-A-PORTER with an MSRP range of $50.00 - $200.00 starting July 3. “I am very flattered that I have become a ‘tokidoki,’” says Karl Lagerfeld. “I have always loved them and I am very happy to be one of them.”

Produced by tokidoki, the KARL LAGERFELD limited edition figurines will be available for $200.00 at the tokidoki flagship store in Los Angeles and at tokidoki.it beginning July 12, 2013. The apparel and accessories are produced by KARL LAGERFELD, and along with the figurines, will be available at NET-A-PORTER.COM beginning July 3.

To promote the entire collection, tokidoki designer Simone Legno with direction from Loris Lai has created a 90 second animation strip, featuring the adventures of Karl Lagerfeld and his cat Choupette. A preview launched June 26 (below), with full animation debuting July 3 via the Karl Lagerfeld YouTube channel (youtube.com/user/karllagerfeld).

KARL LAGERFELD COMPANY PROFILE: Under the creative direction of Karl Lagerfeld – one of the world’s most influential and iconic designers – his namesake fashion house represents a modern approach to distribution, an innovative digital strategy and a global 360-degree vision that reflects the designer’s own style and soul. The DNA of the KARL LAGERFELD portfolio is rooted in Kreative, iconiK, Kool and accessible-luxe apparel and accessories. The fashion house produces ready-to-wear for men and women, watches, eyewear, footwear, plus an elaborate selection of bags and small leather goods. These collections are further complemented by LAGERFELD, a line of casual but refined urban menswear. In 2014, the portfolio will grow further with the addition of premium fragrances for men and women.

Creative to his core and passionately interested in the world around him, Karl Lagerfeld works with a variety of prestigious brands on high-profile projects. His collaborations have included designing a footwear capsule collection for Melissa, accessories for S.T. Dupont and VIP helicopters for Agusta. KARL LAGERFELD is distributed at select wholesale locations worldwide, and is continuously expanding its global retail presence to secure its position as one of the world’s leading lifestyle brands. Headquartered in Paris’ Saint-Germain-des-Prés district, the KARL LAGERFELD company has been in the portfolio of Apax Partners, a British investment fund, since 2006.

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