Action figures, playsets and more coming in 2012...
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Warner Bros. Consumer Products announced today that it has awarded the worldwide master toy and game licensing rights for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again to The Bridge Direct, Inc. (thebridgedirect.com), the global children's consumer products company. The Bridge will develop an array of products inspired by the two films being directed by Peter Jackson - who previously brought Middle-earth to life with the award-winning Lord of the Rings trilogy - including action figures, playsets, and role play accessories.
Timed to reach consumers prior to the December 14, 2012 release of the first film, The Hobbit: An Unexpected Journey, The Bridge will debut a multi-category toy line. The battle begins with Basic Action Figures, Adventure Packs, Beast Packs, and highly detailed Collector Figures. Fans can become real-life heroes with premium role play items including a Basic Sting Sword, a Basic Orcrist Sword, a Dwarven Battle Axe, and a Deluxe Sting Sword that features a blue glow just like in the film, bringing the thrill and the fantasy of the two films to life. The Bridge will reveal the 2012 product line to key retail partners in the coming weeks.