Diamond Announces PX WEAR

[JeffSaylor]

New line of fan-friendly apparel...

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Over the past year, Diamond has worked diligently with its apparel vendors to offer PREVIEWS exclusive apparel items for ordering through its PREVIEWS catalog. Now, Diamond has taken the extra step to re-brand these offerings as a single line, PX Wear - T-shirts, hoodies, caps and more - available only through comic book specialty shops.

"It's gotten a lot easier to find fan-friendly apparel in the past few years, as everyone seems to be able to find Spidey shirt with a pithy saying in their local big-box store," commented Jesse Morgan, Diamond’s Brand Manager for Apparel.*"But we know that the local comic shop is what keeps our industry thriving, and they're looking for cutting-edge, exclusive designs. So we’re working with the best designers in the business to create the very best looks, just for comic shop retailers and their customers. Whether it's Marvel or DC characters, Godzilla, Kingdom Hearts or Star Wars, we want the coolest designs on the racks and on the backs of the coolest people."

Shipping in July from its PX Wear line, Diamond has new t-shirts featuring Godzilla, The Hulk, Kingdom Hearts, Star Wars, and the recent blockbuster movie, Thor.

These shirts can only be found in comic book specialty shops - you won’t find them at any other store locations.

PX WEAR Apparel Available This July:

* GODZILLA KREEEANG SILVER PX T-SHIRT MED/LG/XL: $18.99 XXL: $20.99

* HULK HAPPNIN CAPTAIN PX HEATHER GREY T-SHIRT MED/LG/XL: $18.99 XXL: $20.99

* KINGDOM HEARTS KINGDOM LIGHTS BLK PX T-SHIRT SM/MED/LG/XL: $16.99

* STAR WARS HECHO EN KAMINO BLK PX T-SHIRT MED/LG/XL: $16.99 XXL: $18.99

* THOR VINTAGE HAMMER PX GREY T-SHIRT MED/LG/XL: $18.99 XXL: $20.99

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