First Ever Transformers Cybertron Convention

[JeffSaylor]

Largest official gathering of Transformers fans launches today in Shanghai...

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Hasbro is kicking off the start of the first ever official Transformers fan convention to be held in Asia, "Transformers Cybertron Con," at the East Asia Exhibition Hall at the Shanghai World Expo. Hasbro is presenting an extensive collection of historical Transformers items from throughout the brand's 26 year history at the show.

This "history corridor" will be featured in the central section of the expansive Transformers Cybertron Convention footprint within the East Asia Exhibition Hall at the Shanghai World Expo. Within the corridor, visitors and fans can see the chronological progression of the Transformers brand beginning with the classic "Generation 1" era. As fans proceed through they will be able to view extensive artwork and information about characters and stories from different eras of the brand from Beast Wars to the most recent movies and current "Hunt for the Decepticons" promotion.

In addition to the historical retrospective, the first Transformers Cybertron Convention will feature a wide variety of displays, interactive experiences and special events. TRransformers brand leaders and designers from Hasbro's global headquarters in Pawtucket, Rhode Island will also be in attendance to meet with fans and attend special events and panel discussions. In all, over two thousand Transformers action figures will be on display and the retrospective will feature artwork including figure designs, cartoon animation and comics. Some artwork featured will have been previously unreleased prior to the convention.

The Transformers Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3. For more information about the convention, fans can visit ad.sh.sohu.com/transformers//index.html.

Source: Edited Hasbro PR

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