Toy Company Partners with Diamond
Diamond named as exclusive distributor to U.S. specialty retail channels...
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In a move to broaden its retail reach, Playmates Toys has named Diamond Comic Distributors - the leading U.S. distributor of pop-culture merchandise - as its exclusive U.S. distributor to service the specialty market nationwide.
"We are gratified by the trust Playmates has placed in us," said Diamond Vice President of Purchasing Bill Schanes. "We look forward to helping grow and distribute Playmates' diverse and successful lines to our U.S. account base."
"With powerful entertainment brands iCarly and Shrek, 'gotta have' pop icon Michael Jackson, the irresistible Rainbow Brite and urban vinyl-influenced gaming media brand Hero:108, we think the Diamond alliance is a perfect match to achieve our objective of strong placement at influential trend and entertainment venues," said Lou Novak, President Playmates Toys.
Source: Edited Diamond Press Release