Company takes a stab at the minifigure craze...
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It seems that at one point or another, every successful toy company has attempted a minifigure line to capitalize on their licenses. They're cheap to produce and soft on collector's wallets, plus minifigures are easy to amass and display. The minifigure has become a mainstay in toy collectibles, but only the few, the strong, the proud survive the scrutiny of collectors.
Toynami's I-Men were a moderate success story, lasting well beyond one wave and branching out into numerous licenses. Retro-cool properties like the Hanna-Barbera fueled Adventure Superstars (Thundarr!) and perennial fan-favorite Robotech brought refreshing change to the small figure format, but it's possible that these niche licenses also limited I-Men's broad appeal. The inclusion of magnetic feet certainly helped I-Men stand out from the competition; a feature I'd love to see in a future minifigure line.
