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McFarlane Toys' Rabbids Invasion
New Line of Figures, Plush and Novelty to Launch 2014...
McFarlane Toys is creating a line of Ubisoft Rabbids action figures, plush and novelty toys based on the successful Rabbids video game franchise and Rabbids Invasion, the new 26-episode CG animated television series, which debuted in August on Nickelodeon. The extensive toy line will start hitting retailers in spring 2014.
McFarlane Toys will produce a full product line inspired by the hilarious, impulsive and pop-culture loving Rabbids. Products will include figures, customizable figures, plush, collectible figures and accessories in a variation of sizes and materials, as well as novelty toys with electronic light and sound features. The suggested retail prices will range from $3.99 and up.
McFarlane Toys’ Founder and CEO Todd McFarlane is working directly with creative teams from Ubisoft’s studios to capture fan-favorite and key iconic moments from the Rabbids history in order to bring to life the storytelling that McFarlane Toys is best known for with its fans.
“As an artist, I’m always looking for creative inspiration and I’m a big fan of humor, especially the irreverent and unpredictable humor theme that runs throughout the Rabbids franchise,” said Todd McFarlane. “I have completely been immersed in the Rabbids universe and it has allowed my and my company’s, creative juices to run wild. We have been putting the full range of all my company’s talents toward creating some of the funniest and unique products McFarlane Toys has ever produced.”
Source: Edited McFarlane PR
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