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MOTUC 2012 Club Eternia UPDATE
Brand Manager Scott Neitlich addresses Club's future...
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Mattel's Masters of the Universe Classics Brand Manager, Scott Neitlich (aka: ToyGuru), addresses the 2012 Club Eternia subscription plan. In his statement made on the MattyCollector Facebook page, ToyGuru points out that the 2012 Club will proceed, but subsciptions were the lowest they have ever been. This decline in sales means lower production numbers and the elimination of second runs on all future figures (after Man-E-Faces). Read on...
Quote:
Hey He-Fans and She-Ravers,
With so much talk over the DC Sub (and if we have enough subscribers) I wanted to check in with all of you on the MOTUC 2012 sub!
First off, as expected we have well passed our min sub order to keep the line going. (MOTU fans are committed!) BUT, I do want to let you know that we are actually at our lowest sub sale yet. Which unless we get a huge bump in sales this week (which is 100% the LAST week for all subs!), this means Shadow Weaver will likely be the lowest produced figure in the whole MOTUC line to date! Wow.
Also, as stated a few times, we will no longer be doing second runs of figures starting with Man-E-Faces. We still have quite a few older figures already slotted for re-release each month in 2012, but they are all figure originally offered before Man-E-Faces. This also means NONE of the 2012 figures will go into a second run.
Finally, our overall production is going to be a bit lower in 2012. We still intend for product to be available for "Cherry Pickers" the day-of the sale, but 1: we will have overall a bit less compared to 2011, (how long this will last is anyone's guess), and 2: because production is based on part on the sub sales, with lower overall sub sales then expected, this means the day-of product will be even slightly less then we orignally intended with the original planned "slight reduction" (to control inventory).
Part of the reason for the initial reducution in "day of" quota is both to control inventory and to maintain the secondary market so that those who buy the sub but don't want all of the monthly figures will have an avenue to sell them off at a reasonable secondary market price. We're not trying to create "Scal-por" (ha ha) but we do want to help out fans who may be turned off by the high price of say, the Star Sisters, and want to know we won't flood the market with this pack giving them the option of selling it off one day if it is not their cup of tea. We are not trying to support scalping, but we do want to help out those who will want to sell off subscription figures if they choose. Since the sub is open to all in unlimited quantites this feels like a fair meeting in the middle (obviously their will never be a way to make EVERYONE happy all the time! To many factors and opinions!)
SO....What does all this mean?
While in NO WAY is this message intended to be a "you must buy the sub!" post (I can see the accusations now...). In all fairness, consider this fair warning that the sub is your best way of guaranteeing all figures without a sell out and the ONLY way to ever get Shadow Weaver. (and hey don't forget about the awesome Preternia map!)
Whether the sub is for you is a personal choice, I just want to make sure fair warning and all the info is out there for you to make an eductated choice for your own collection!
Hope this helps! -Scott
Source: MattyCollector on Facebook
