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Return of the POWER RANGERS
New Mighty Morphin toy line...
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Bandai America announces that it is bringing back the best-selling Mighty Morphin Power Rangers toy line. The Mighty Morphin line will feature both fresh and nostalgic play and collection experiences including action figures, vehicles, Megazords and role-play items.
Launching in conjunction with the re-imagination of the Mighty Morphin Power Rangers TV series, the new toys will be in stores by the end of this year.
“The original Mighty Morphin Power Rangers captivated the country in 1993, and many kids who played with the toys now have children of their own,” said Tim Wills Senior Vice President, Sales and Marketing, of Bandai America Incorporated, “Families can experience their ‘morphin’ time’ once again as a whole new generation of kids are introduced to the Mighty Morphin Power Rangers toys.”
To kick off the refreshed toy line, fans and families will get ready to battle not only for the salvation of the universe, but also for $11,000 in cash prizes in Bandai America’s Power Up Video Challenge contest. Consumers will be challenged to view a Power Rangers “cliffhanger video” online or at one of more than 2,000 movie theatres in the U.S., and then submit their own unique ending in a mini-movie or story-board at Bandai.com. Selected by both peers and a judging panel, the winning video and story-board entries will receive $10,000 and $1,000 in cash prizes respectively. Participants learn more and enter to win between October 1 and December 15 at www.Bandai.com.
