Hot Wheels to Sponsor Danica Patrick's Car
NASCAR driver to get a special Hot Wheels vehicle...
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Hot Wheels announced in a press release today a partnership with JR Motorsports racing team and its newest driver, Danica Patrick, as she enters the NASCAR racing circuit in 2010. Hot Wheels will sponsor Patrick's car during the Nationwide Series season, including primary sponsor placement in the August 14th race at Michigan International Speedway. Additionally, Hot Wheels and Patrick are working together on other key promotional initiatives, including a special Hot Wheels vehicle designed by Patrick herself.
The announcement was made today at the Daytona International Speedway, where Patrick unveiled graphic renderings of the custom die-cast vehicle she co-designed with the Hot Wheels team at the Mattel Design Center in El Segundo, Calif. Patrick's "Danicar" is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale. This exclusive car will be available at retailers across the U.S. beginning in October 2010.
Source & Photos: Edited Mattel Press Release