SDCC12: MATTEL Cars 2
Mattel rolls out new Cars 2 product...
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One of the biggest merchandise sellers in the world, Disney-Pixar’s CARS franchise is still speeding its way to your local retail stores near you. With still move CARS 2 product yet to hit stores this fall and a rebrand in Spring 2013 back to the world
of “CARS” (both films and all shorts can co-exist in this line), there will be plenty more toy automobiles to rev your collecting engines.
The display case for the main line shows the memorable scene in CARS 2 at
the World Grand Prix party in Towkyo (Tokyo to you and me). Fans may be disappointed that the woody wagon John Lassetyre will not be available for mass release as it was a gift from John Lasseter to the Cars team (that version of John Lassetyre also helped launch the new Cars Land at Disney California Adventure in June). What collectors can look forward to are some Super Chase cars featuring
characters that U.S. audiences may not be familiar with as they were only featured in the foreign releases of the film replacing the American favorite Jeff Gorvette played by Jeff Gordon.
Also coming soon is a new kid-targeted brand coming this Fall called MICRO DRIFTERS. Using a ball bearing, these mini-cars will come 3-to a pack (not blind boxed like many other smaller toys) and be the perfect thing to race and wobble and drift down the race track. With a larger scale Mack with storage areas, kids will have a blast collecting these smaller versions of the Disney-Pixar Characters.
If you’re worried that your store is still filled with Maters and Finn McMissiles, rest assured that more Cars are still coming your way. Ka-Chow!
Story & Photos by David Yeh