I'm not sure what the story is behind these Star Wars Keychains - whether I received one as a gift or if I bought one on a whim - but the packaging sure is nice. Love the front graphic capturing that retro magic of the movie that started it all. Also note how R2-D2 and C-3PO are spelled out. When was the last time you saw that?
The Darth Vader keychain I own is really nice too, the Sith Lord displaying his power in real - and quite heavy - die-cast metal. He's too weighty to carry around, but he sure makes for a cool display piece in my Vader collection.