Mattel: All-New MOTU 30th Anniversary Art Debuts

[JeffSaylor]

MOTU universe re-imagined: 'alt' style with a contemporary edge.

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Mattel provides He-fans a look at the stunning new art work that will used to celebrate their Masters of the Universe 30th Anniversary program in 2012. Check out the full gallery HERE.

Gabriel De La Torre, Staff Product Designer from Mattel Entertainment Design, said, "This 'alt' style to the Classic brand was created as a visual way to re-imagine the vast characters and worlds of Masters of the Universe with a contemporary edge."

According to Mattel, Gabe and his team searched for an artist who not only had the style they envisioned, but also a love for MOTU. "We landed on a well-known talent named Alvin Lee, whose work can be seen in a variety of brands and also many popular video games. With the finished product, his passion for the characters and the brand really shined through. Raymond Makowski (Staff Product Designer) and I worked with Alvin Lee to create a dynamic collection of poses and battle scenes that not only pushed the designs of the characters, but also captured the essence of the Masters of the Universe feel--heroic, perilous and empowering." Gabe said.[/QUOTE]

Look for the new art to appear on toy packaging starting in the first quarter of 2012, and on licensed goods from shirts to lunchboxes throughout the year.

Source: MattyCollector.com

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