Marvel Toys' Legendary Comic Book Heroes (2007)
PITT brings back the BAF...
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One of the more interesting shake ups in the toy industry this decade was Hasbro's acquisition of the Marvel license from ToyBiz in 2006. The deal was shocking on many levels, though the fact that ToyBiz was a part of Marvel was probably the greatest. It all came down to money. With the Marvel license lost, ToyBiz restructured and renamed itself Marvel Toys; an extremely ironic move since, well, Marvel Toys didn't produce Marvel toys.
Marvel Toys did carry on to deliver two incredible action figure waves focused on indy superheroes. Called Legendary Comic Book Heroes, the line introduced fans to cool independant comic characters such as Ripclaw, Madman and Superpatriot. What was especially appealing about the line was Marvel Toys' inclusion of the Build-A-Figure. The concept, established with their popular Marvel Legends line as ToyBiz, allowed collectors to create a large scale bonus figure when all the figures in a series were purchased. In the case of Legendary Comic Book Heroes Series 1, the BAF was the massive PITT. Fully articulated, down to each clawed finger, PITT went a long way in making the first assortment a hit with serious figure fans. Unfortunately, the obscure characters in the line didn't go over too well with the general toy buying population and mass retail sadly brought Legendary Comic Book Heroes to an end.