Mattel: All-New MOTU 30th Anniversary Art Debuts

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[QUOTE=JeffSaylor;58503]MOTU universe re-imagined: 'alt' style with a contemporary edge.

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[HR][/HR]Mattel provides He-fans a look at the stunning new art work that will used to celebrate their [B]Masters of the Universe 30th Anniversary[/B] program in 2012. Check out the full gallery [B][URL="http://www.mattycollector.com/store/matty/html/pbPage.MOTU30thviewer"]HERE[/URL][/B].

Gabriel De La Torre, Staff Product Designer from Mattel Entertainment Design, said, "This 'alt' style to the Classic brand was created as a visual way to re-imagine the vast characters and worlds of Masters of the Universe with a contemporary edge."

According to Mattel, Gabe and his team searched for an artist who not only had the style they envisioned, but also a love for MOTU. "We landed on a well-known talent named Alvin Lee, whose work can be seen in a variety of brands and also many popular video games. With the finished product, his passion for the characters and the brand really shined through. Raymond Makowski (Staff Product Designer) and I worked with Alvin Lee to create a dynamic collection of poses and battle scenes that not only pushed the designs of the characters, but also captured the essence of the Masters of the Universe feel--heroic, perilous and empowering." Gabe said.[/QUOTE]

Look for the new art to appear on toy packaging starting in the first quarter of 2012, and on licensed goods from shirts to lunchboxes throughout the year.

[I]Source: MattyCollector.com[/I]

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