DR. SEUSS’ THE LORAX

On 3D Blu-ray and DVD on 8/7/12...

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The colorful and captivating world of Dr. Seuss bursts onto the screen as never before on August 7, 2012 in the hilarious and captivating adventure, Dr. Seuss’ The Lorax from Universal Studios Home Entertainment. Available on Blu-ray 3D Combo Pack and Blu-ray Combo Pack - both featuring DVD, Digital Copy and UltraViolet so you can watch it anytime, anywhere - Dr. Seuss’ The Lorax is non-stop family fun that includes three delightfully entertaining mini movies not shown in theaters,available only on the Blu-ray Combo Packs. The film will also be available on DVD and Digital Download.

Dr. Seuss’ The Lorax transports viewers into a fantastical landscape imagined by Dr. Seuss and vividly brought to life by Chris Meledandri and his acclaimed filmmaking team at Illumination Entertainment (Despicable Me). Directed by Chris Renaud (Despicable Me) from a screenplay adapted by Ken Daurio and Cinco Paul (Despicable Me, HOP, Horton Hears a Who) from the 1971 children’s classic, the film is an imaginative journey that begins in the town of Thneedville, where a boy searches for the one thing he knows will win the heart of his dream girl. But in order find it, he must discover the story of the Lorax, the often grumpy but loveable protector of Truffula Valley, in an exciting adventure filled with comedy and heart.

BLU-RAY 3D COMBO PACK AND BLU-RAYTM COMBO PACK BONUS FEATURE EXCLUSIVES:

* MINI MOVIES

- Serenade - Two Bar-ba-loots - one love shy and the other suave and confident - battle for the heart of their would-be sweetheart with the help of a colorful cast of characters, including the Humming-Fish and Swomme-Swans.

- Wagon-Ho - Two Bar-ba-loots take The Once-ler’s wagon on a ride they won’t soon forget.

- Forces of Nature - Determined to scare The Once-ler out of Truffula Valley, The Lorax decides to create the illusion of ominous forces of nature.

* MAKING OF THE MINI MOVIES - Go behind the scenes at Illumination Mac Guff to see the joys and challenges of continuing the characters’ stories in the dynamic format of the mini movie.

* DELETED SCENE

* SEUSS TO SCREEN - A fascinating look into the translation of Seuss’ iconic style from book into the big feature film canvas.

* SEUSS IT UP! - A great tutorial on how to draw the Lorax, a Humming-Fish and a Bar-ba-loot in the unique Seuss style.

* TRUFFULA RUN - The player moves left and right to avoid obstacles while attempting to pick up berries with modes for easy, medium and hard. As difficulty increases, the player will have more obstacles to avoid.

* "LET IT GROW" SING ALONG - Karaoke-style sing along to the end credit version of Let It Grow.

* FEATURE COMMENTARY WITH CO-DIRECTORS CHRIS RENAUD & KYLE BALDA

* ONCE-LER'S WAGON - While the Once-ler is away peddling his wares, the curious forest creatures have fun with his belongings. Users can select an item for the creatures to mimic or play with and then watch the adorable antics of all the forest friends.

BONUS FEATURES EXCLUSIVELY ON THE BLU-RAY:

* GET OUT OF TOWN - In this game, the player must help Ted navigate through town on his scooter in order to make it to the Lerkim and meet the Once-ler. At the end of each level, Ted must solve an obstacle puzzle to advance to the next section. There are three levels and three puzzles to complete to win the game.

* O'HARE TV - Watch the Lorax with hilarious commercial interruptions courtesy of O'Hare TV.

* EXPEDITION TO TRUFFULA VALLEY - Explore and navigate within the Truffula Valley to learn more about how the characters and creatures come to life.

ADDITIONAL EXCLUSIVE COMBO PACK FEATURES:

· ULTRAVIOLET

· DIGITAL COPY

. uHEAR

· pocket BLU APP