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As the master toy licensee for Yu-Gi-Oh!, Mattel will introduce action figures and accessories, board games, puzzles, vehicles, playsets, activity toys, role playing products, youth electronics and ViewMaster products in 2002.
Yu-Gi-Oh!, which has already generated more than $2 billion in revenue in Japan, is based on a comic book series, which follows the adventures of Yugi, a high school student. Yugi’s grandfather gives him an ancient Egyptian item called the “Millennium Puzzle” and when Yugi pieces the puzzle together he unexpectedly receives a powerful alter ego, and becomes the “King of Games.” Every week Yugi battles opponents with virtual reality monster rivals and the “King of Games” takes over to protect him and his friends.
“Yu-Gi-Oh!,” the animated television show, debuted on the Kids’ WB! Saturday morning schedule in October 2001, and was the #1-rated broadcast program in its time period. “Yu-Gi-Oh!” ranks among the top 10 broadcast programs among boys 6-11 years old. So, if you don’t know Yu-Gi-Oh!, then you will soon!
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