McFarlane Lands Toy License for Prince of Persia: The Sands of Time


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McFarlane Toys announces that they have acquired the rights t create a line of toys based on characters and scenes from the 2010 major motion action/adventure film Prince of Persia: The Sands of Time, presented by Walt Disney Pictures, producer Jerry Bruckheimer, and directed by Mike Newell.

The film, based on the best-selling video game franchise of the same name, stars Jake Gyllenhaal, Sir Ben Kingsley and Gemma Arterton in an epic tale of adventure across the mysterious lands of Persia, where deceit and betrayal threaten the destruction of two noble kingdoms.

McFarlane Toys plans to capture every detail and the exact-likeness of the on-screen actors based on their characters including, for the first time, the Prince of Persia hero, Prince Dastan (Jake Gyllenhaal).

"It's always been a dream of mine to work with Disney. Their creative expertise and ability to bring fans top quality entertainment projects and iconic characters is second to none," said Todd McFarlane, McFarlane Toys visionary and CEO. "We're really excited about the Prince of Persia: Sands of Time license, and it's great that we can celebrate McFarlane Toys' fifteen-year anniversary by launching this exciting product line worldwide."

McFarlane Toys' Prince of Persia: Sands of Time toy line allows fans of all ages to bring home all the excitement and adventure of the live-action movie with a range of movie figures, battle horses, play sets, and even a collectible movie replica weapon all hitting retailers nationwide in conjunction with the movie's release in May 2010.

The Prince of Persia: Sands of Time toy line will include (toys to revealed at a later date):

STANDARD ACTION FIGURES (4-inch)

(approximate retail price $7.99; available May 2010)

With more than 12 points of articulation and character specific accessories, kids will have hours of fun recreating and playing out their favorite movie scenes. All figures fit with horse boxed sets and play sets (sold separately). The line includes two figures of Prince Dastan, a Warrior Dastan and a Desert Dastan, Zolm (Lead Hassansin), Ghazab (Double Bladed Halberd Hassansin) and Setam (Human Porcupine Hassansin).

DELUXE ACTION FIGURES (6-inch)

(approximate retail price $9.99; available May 2010) P>Bringing to life the movie's heroes and villains in this line, each figure is fully articulated and includes incredible costuming details and spring-loaded play action highlighting their unique weapons and accessories from the feature film. The 6-inch action figure line includes: two figures of Prince Dastan, a Warrior Dastan and a Desert Dastan, Zolm (Lead Hassansin), Ghazab (Double Bladed Halberd Hassansin).

HORSE BOXED SETS

(approximate retail price $14.99; available May 2010)

Your imagination leads the way for recreating favorite scenes with the 4-inch Horse Boxed Sets. Engage in battle with the adventurous Prince Dastan and his archenemies, the Hassansins. Each boxed set includes a highly detailed battle horse with ornate exotic accessories and 4-inch articulated movie figure. Boxed set line includes two sets: Prince Dastan with Aksh and Zolm (Lead Hassansin) with Akvan.

MOVIE PLAY SET

(approximate retail price $19.99; available May 2010)

Bring home the fantastical world of Prince of Persia: Sands of Time with McFarlane Toys' highly detailed Alamut Gate Play Set. The set depicts a key action sequence from the feature film and contains unique play action features including a spring loaded rock launcher, secret compartments, hidden traps, slides and working cranks. The Alamut Gate Play Set includes a 4-inch action figure.

THE DAGGER OF TIME COLLECTIBLE

(approximate retail price $9.99; available May 2010)

The Dagger of Time is a powerful weapon, capable of allowing its owner to harness the power of the Sands of Time, and manipulate time itself. Your mission is to safeguard the ancient dagger capable of releasing the Sands of Time. Designed to appeal to collectors, the 10-inch Dagger of Time is sculpted in the exact size and ornate likeness of the movie weapon and features a jeweled handle that lights up with a high-power L.E.D., disappearing sand, and soft vinyl blade.


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on 08/31/2009
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