In a lengthy press release (posted in part below), Activision Blizzard Consumer Products praised its many video game licensing partners. Of particular note is the news that NECA will be producing plush, action figures, tabletop games (WizKids), and novelty items for the game Crash Bandicoot.
The long running video game series (18 games!) most recently returned to the scene with this year’s Crash Bandicoot N. Sane Trilogy, a remaster of the first, second, and third titles popular back in the ’90s. NECA announced on Facebook that the figures will 7-inch scale and that their new Crash Bandicoot merchandise will be on display at Toy Fair 2018.
LONDON–(BUSINESS WIRE)–Activision Blizzard brings its powerhouse slate of franchises to Brand Licensing Europe 2017, along with a strong lineup of partners to drive the expansion of some of today’s hottest properties. Making its international debut, the recently formed Activision Blizzard Consumer Products Group (ABCPG) will present a roster of iconic, blockbuster titles, including: Call of Duty, Skylanders, Crash Bandicoot and Bungie’s Destiny from Activision; Overwatch, Hearthstone and World of Warcraft from Blizzard Entertainment; and Candy Crush from King. Reaching a global audience of more than 400 million, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products, offering exciting opportunities for multi-category licensing.
“With some of the world’s most popular brands like Call of Duty and Overwatch, Activision Blizzard is helping re-define entertainment and the ways it is enjoyed,” said Tim Kilpin, CEO and president, Activision Blizzard Consumer Products Group. “We’re excited to work closely with our partners to create new and innovative merchandising opportunities that’ll bring fans around the world closer to their favorite videogames and characters, players and leagues.”
Call of Duty: With more than $15 billion³ in franchise revenue since inception, the pop culture phenomenon Call of Duty is one of the biggest videogame franchises of all-time. The highly anticipated new game – Call of Duty: WWII – is scheduled for release on November 3. It will be supported by a roster of partners including: Rubber Road (Apparel, Accessories); Paladone (Apparel, Accessories); Sun City (Apparel); Exquisite Gaming (Cable Guys, Crates); Dreamtex (Bedding, Cushions, Beanbags); and Loot Crate (Dedicated Crate with exclusive items).
Crash Bandicoot: Leveraging the ’90s nostalgia trend, Crash came back in a big way this year with the top-selling Crash Bandicoot N. Sane Trilogy. New partners include: Exquisite Gaming (Cable Guys, Crates); Rubber Road (Apparel, Accessories); Bioworld International (Apparel); and NECA (Plush, Figures, Tabletop Games, Novelty).
Destiny 2: Bungie’s award-winning Destiny is supported by a global community of passionate fans. On the heels of a successful Destiny 2 console launch in September, the highly-rated game saw player concurrency hit an all-time high for the franchise. Fans now are gearing up for the launch of Destiny 2 PC on October 24. Bungie’s Destiny consumer products program continues to expand globally with toys, figures, apparel, publishing and accessories, such as: ThinkGeek (Vinyl Figures, Apparel, Accessories); Funko (POP! Vinyls); McFarlane Toys (Action Figures); Razer (PC Gaming Peripherals); Prima (Strategy Guides); GB Eye (Posters, Mugs, Prints); and Rubber Road (Apparel, Accessories).
Overwatch: With more than 30 million players and more than 100 Game of the Year awards, Overwatch has captured imaginations and driven strong global engagement. The franchise is supported by: Bioworld International (Bags, Accessories); Good Smile Company (Figures); Razer (Mouse); J!nx (Hoodies); Dark Horse (Artbook); Funko (Figures); and Scholastic (Books).
World of Warcraft: The iconic World of Warcraft has engaged more than 100 million passionate players in an ever-evolving online adventure. World of Warcraft: Legion™ is one of the fastest-selling PC games ever, and Warcraft (2016) is the highest-grossing videogame film adaptation of all time. Partners include: Ju Ju Be (Bags and Accessories); J!nx (Apparel); Insight Editions (Cookbook); Funko (Figures); and Dark Horse (Publishing).
Candy Crush: With hundreds of millions of players, Candy Crush is one of the most popular mobile games in the world. The award-winning Candy Crush property is supported by partners like BakedIn whose Candy Crush Baking Kit won Best Licensed Food or Drink Range at the recent Licensing Awards. Additional partners include: Rossi (Ice Cream); Poetic Gem (Apparel); Mallowtree (Confectionary); Tikiboo (Activewear); Doshisha (Confectionary); and Partnership with Mrinalini Chandra (Jewelry).